Dai Kebin: I am born to be useful

2020-06-05 08:52 | Readtime: 4min

everybody is good for something 

Some people have good lives, and Dai Kebin is like that.

He was born in Chaoshan, Guangdong in 1981, and he has the genes for doing business in his blood.

Sure enough, Dai Kebin had several brushes. At Sun Yat-Sen University, he is the chairman of the Student Union. At Procter & Gamble, he is a reserve talent echelon.

Especially in Procter & Gamble, in just 5 years, he has become a brand manager in Greater China from a small soldier. He has been responsible for the promotion of 5 brands such as Bilang, Hushubao, and Crest. The annual salary exceeds one million. That year, he was just 25 years old.

Next, a step in three years, it would be just around the corner to become an executive before the age of 35.

The brother-in-law of Dai Kebin is Yao Jinbo. That's right, it was the founder of 58 City, Yao Jinbo, who was worth more than 10 billion yuan.

Moreover, Dai Kebin's circles are all Internet heroes or investment tycoons around Yao Jinbo, such as Wang Xin, Li Xiaopeng, Cai Wensheng, Xue Manzi and so on.

You think, compared with professional managers, Dai Kebin is a personal thing, but compared to those founders, he is nothing.

After one or two visits, Dai Kebin also decided to start a business.

The opportunity came from 2006. At that time, one of his Singaporean leaders was going back to China and left Dai Kebin with a number before leaving, "We can contact on LinkedIn in the future."

I understand that LinkedIn was founded in Silicon Valley in 2002 and is the world's largest professional social networking site with more than 100 million users.

"Today in the United States is our tomorrow, and it will be."

Come out

At the time, the leaders in the recruitment industry were Chinese talents, worry-free and Zhilian recruitment, and their profit model was to provide companies with job postings and resume downloads.

To put it bluntly, it is to publish job advertisements and then charge companies.

However, Dai Kebin's ambition is greater. What he wants to do is high-end headhunting, and like LinkedIn, he adopts the way of community recruitment.

To this end, Dai Kebin recruited 10 headhunting consultants in one breath, and put his main focus on the value-added services of talents, launched more than seven or eight functions, such as topping resumes, sending resumes in mass, private letter contact headhunters, exclusive human resources butlers, etc .

Moreover, he put most of the funds given by Yao Jinbo to the brand building of Liyingwang.

Doing traffic and branding are of course Dai Kebin's strengths.

Therefore, business soon came to the door, especially many coal bosses from Shanxi.

Money is not a problem for them. They often take 20,000 pieces of cash from their pockets and take a shot on the table. "This is a deposit. We are going to open a branch in Beijing. You can help me find a director."

You think, how expensive Yao Jinbo's customer acquisition was at that time.

A random second and third line actress, with an endorsement fee of 5 million, plus subway, bus, and elevator advertisements, burn more than 10 million in minutes, and the intermediary fee earned is calculated in points and angles. .

Dai Kebin's list is 50,000 yuan. If you hire a CEO or CTO of an Internet company, it will be 150,000.

The money came too fast!

So, he decided to expand the scale, headhunters also expanded from 10 to more than 50 at once.

Stones from other hills, can learn

Unexpectedly, headhunters come fast and go faster.

Because there is no cost for headhunting, a few tables and chairs, a computer can be opened, as long as there are circles and connections, you can pull in business.

Therefore, once the headhunting is full, I want to start my own company.

Just in time to catch up with the 2008 financial crisis, major clients such as real estate and finance disappeared overnight. That year, the headhunting consultant suddenly lost 80%, leaving only six or seven people left to struggle.

Looking for Yao Jinbo to borrow money? At that time, Yao Jinbo himself was a bodhisattva crossing the river. In the worst time, after Yao Jinbo paid his employees, there were only more than 8,000 yuan, and even one month of water and electricity charges was not enough.

Therefore, Dai Kebin can only rely on himself.

Is the model of charging companies close? Then you can't escape the job posting, resume download, advertising and other three axes.

In this way, there is no difference from other recruitment sites, at best it is a high-end version of 51job. However, 51job is already listed in Hong Kong. If you want money and money, and someone, you can squeeze the hunting net into minutes.



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