Content marketing, and people and things. It's simple, surprising, specific, credible, emotional, and story.
Good morning, ladies and gentlemen!
Go to bed early last night and get up early today
Last night, @ Kai Yin Chemical Co., Ltd. Li Li came to chat with me and talked about his 10 years of persisting in the growth of the world's top chemical raw materials distribution process, very moved ...
President Li and I met in the offline activities of Shanghai Online Business Alliance in the early years. From the couple's initial sale of "matting powder" on the Internet to a team of more than 30 people now selling nearly 2,000 chemical raw materials online, a medium-scale supply chain for chemical raw materials has been formed.
Kai Yin Chemical Founder Li Junwei Kai Kai Chemical Founder Li Junwei
His current business model is no longer a single product breakthrough at that time, but is moving towards the model of chemical raw materials MRO. MRO is a bit like a chemical raw material hypermarket, a one-stop procurement platform, but from the inside of the team, it is a single category of small amoeba. For a certain category group, they are each a category Focus.
Therefore, Kaiyin Chemical has more than 10 categories of official websites, each category as an official website, the business team behind it may be a group of 2-3 people. In this way, he aggregated individual chemical categories, with hundreds of large suppliers or manufacturers behind this medium-sized supply chain. Li's product positioning is imported chemical raw materials, the quality must be good, but the price is higher than domestically produced.
The purpose of his coming last night is to exchange ideas on how to interface with VC and integrate large supply chains of chemical raw materials, but the service model is still as intimate door-to-door service as now.
His business prototype can be likened to "Jiaji" and "Debang" logistics, small things have express companies, big things have traditional water, land and air logistics, and few things are done by China and East, but he does not do logistics such as express and water, land and air , And do business like "Jiaji" and "Debang".
It seems that 6 ~ 7 years ago, I went to Kaiyin Chemical for counseling. This photo was posted in Alibaba's store. I wear Raf Lauren ... It seems that 6 ~ 7 years ago, I went to Kaiyin Chemicals for counseling. This photo was posted on Alibaba's store. I wear Raf Lauren ...
End of sharing. Putting the above paragraphs together is a headline article, which is also a kind of content marketing, and it means people and things. It's simple, surprising, specific, credible, emotional, and story.
In particular, as an industrial e-commerce company, when sending B2B supply information, we must look at Mr. Li's Alibaba details page and header picture.
Actually, there is no standard answer for doing online business. Mr. Li started his business by focusing on “matting powder” for single products. With the improvement of his business, he has made every category, but the internal business unit is still the mode when their couples start their own businesses.
In fact, he is working as a selling platform for chemical raw materials, not to match up transactions between buyers and sellers, but himself to be a seller.