Why good products don't sell well, they are talking right nonsense.
What is the right nonsense?
1) Correct nonsense, has nothing to do with the product
2) Correct nonsense, has nothing to do with customers
3) Correct nonsense has nothing to do with benefits (broad benefits)
When writing product copy and advertising copy, students should take the truth seriously and carefully compare the three items above. Otherwise, the extrapolated selling points are all right nonsense. Even if there is no traffic, there is no consultation, and the transaction is completely luck.
[Broadly defined benefits] Features, advantages, 4 benefits, emotions, and decentness.